LOVE YOURSELF

link:http://bts.ibighit.com/loveyourself_tear/photo-y.php

Regardful of this partnership, BTS also has instituted own campaign called LOVE MYSELF, whose main goal was just sharing love and make a better place to live for all people. Also, fans around the world gratefully joined and together with BTS  made tireless efforts to highlight on a dark topic. They have given support and have made donations to local communities.

link:https://www.allkpop.com/article/2018/06/unicefs-executive-director-delivers-special-thanks-to-bts-and-army

On behalf of Bangtans, their fans have disseminated the ideas in every corner of the world. The money raised through the campaign participated in by BTS are using to protect and support adolescents victims of domestic and school violence as well as sexual assault. Moreover, education to local communities for violence prevention also is provided

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link:https://www.unicef.or.kr/event/bts_endviolence/eng/

BigHit Entertainment (BTS agency) confirmed taj they officially raised approximately $1.4 million The money donated to the campaign mostly came in through both the sales from BTS's Love Yourself series: Tear, Answer, and Her and direct donations. More about donation.

Love Yourself series:

link:https://aminoapps.com/c/btsarmy/page/blog/

Her, a teaser with music:

Tear, a teaser with music:

Answer, a teaser with music:

Before they had released the first one (Her 承), they published videos to show the story about what they wanna talk about:

Unfortunately, it is hard to understand what they had meant (even with subtitles), and it is also a continuation of the story, which was on their three last albums (The Most Beautiful Moment in Life I, The Most Beautiful Moment in Life II, Wings). However, it does not matter as long as it is so beautiful and aesthetic that I could watch it even without subtitles.

This campaign brought them worldwide fame. Plenty of young people found themselves in it and followed their ideas started to approve themselves. Internet is full of heart-breaking stories how owning to BTS people went through various kind of severe situations and mental illnesses and found peace and joy in life:

link:https://tenor.com/view/bt21-koya-celebrate-shooky-cooky-gif-11907307

The most significant moments of the campaign was at the United Nations:

"We have learned to love ourselves, so now I urge you to 'speak yourself.'”

Remarks by BTS' Kim Nam Jun (RM)